Kids Only slogan for saving campaign

Children and their parents are being encouraged to start saving early in a new campaign by a building society.

Slogans including Kids Only, Stay Out! and No Adults Allowed feature on posters and window stickers at the Scarborough Building Society's nine branches.

The building society is promoting its Smart Kids range of saving plans for children, which includes the Yong Super Saver and Children's Savings Bond products.

Head of group marketing at Scarborough Building Society, Tony Burden, said: "It is particularly important that parents begin to set cash aside for their children's futures.

"In an era characterised by rising university costs and burgeoning house prices, the onus will be increasingly be on parents to provide a nest egg to help get their children established once they leave home, whatever path they choose to take in life."

Education secretary Alan Johnson recently announced that additional child trust fund money and university bursaries would be made available to children in care.

For details of a range of savings plans for children, please click on our free brochures page.