UK consumers are spending more time looking for Christmas presents than researching a pension, it has been claimed.
New research from Scottish Widows reveals that almost twice as much time is devoted in the hunt for one Christmas present as is spent on choosing a personal pension plan.
George Andrew, head of market relations at the company, said: "Of course we all love the excitement of giving and receiving presents, but it's clear that we should be giving more time and thought to our finances."
The financial services company recently launched its Preparation Nation campaign that urges consumers to prepare for their financial future.
Last month, research from Alliance Trust revealed that 16 per cent of Britons anticipate spending under ten years saving for their retirement, while contrastingly, 15 per cent plan on spending over four decades contributing to funds for their old age.